Roku's Streaming Stick Hits Lowest Price Ever for Prime Big Deal Days

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It's about to be a packed streaming season. Between Stranger Things wrapping up, a new season of Survivor, and Wicked: For Good hitting theaters (with hopefully a streaming option shortly after), you're going to want the best streaming devices 2025 has to offer without paying full price. Lucky for you, the Roku Streaming Stick just dropped to its lowest price ever: $17.99 for Prime Big Deal Days. That's $12 off its usual $29.99, making this the perfect moment to upgrade your setup or finally grab a portable player for travel.

This Roku Streaming Stick deal is a chance to simplify your streaming life. With a compact design that slips right into your TV's HDMI port, you can stream all the big apps, flip through 500+ free live TV channels, and even control your shows with one voice-activated remote. Whether you're bingeing at home or catching up on the road, this Roku streaming stick sale means your favorite shows and movies are always just a click away, especially when you add paid-for streaming services like Disney+, Peacock, Paramount+, Prime Video, and more.

And here's the kicker: it's not just sticks. Roku Prime Day deals are also rolling out across Roku TVs and smart home devices at Amazon, Target, and Walmart. If you've been waiting for the right time to score affordable tech, this is it. Check out more Roku deals for Prime Big Deal Days below.

More Roku Prime Big Deal Day Deals

Roku Streaming Players

• Roku Streaming Stick Plus: $24 ($15.99 off, regularly $39.99)
• Roku Streaming Stick 4K: $29.99 ($20 off, regularly $49.99)
• Roku Ultra: $69.99 ($30 off, regularly $99.99) 
• Roku Streambar SE: $69 ($30.99 off, regularly $99.99)

Roku TVs

• Roku 55-inch Plus Series (Mini-LED) TV: $397.99 ($102 off, regularly $499.99) 
• Roku 65-inch Plus Series (Mini-LED) TV: $499.99 ($150 off, regularly $649.99)
• Roku 55-inch Pro Series TV: $499.99 ($400 off, regularly $899.99)
• Roku 65-inch Pro Series TV: $599.99 ($600 off, regularly $1,199.99)
• Roku 75-inch Pro Series TV: $799.99 ($700 off, regularly $999.99)

Roku Smart Home

• Roku Indoor Wired Camera 2 pack: $35.75 ($19.24 off, regularly $54.99) 

Roku Deals at Target & Walmart

As mentioned, there are also some Roku deals happening at Target and Walmart. Check them out below.

For more deals on streaming services and entertainment products, check out TV Guide's Shopping hub.