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PAY ATTENTION

According to a study cited by the Jack Myers Media Business Report, the TV shows people pay most attention to are not necessarily the ones advertisers should pay attention to. For example, ABC's Lost, Alias and Desperate Housewives rank high in viewer engagement with content, but those watching Extreme Makeover: Home Edition pay better attention to the commercials. Especially if it's a commercial for Lost, Alias or Housewives.

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According to a study cited by the Jack Myers Media Business Report, the TV shows people pay most attention to are not necessarily the ones advertisers should pay attention to. For example, ABC's Lost, Alias and Desperate Housewives rank high in viewer engagement with content, but those watching Extreme Makeover: Home Edition pay better attention to the commercials. Especially if it's a commercial for Lost, Alias or Housewives.