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NBC Refunds Golden Coin to Globes Sponsors
Now that coverage of the Golden Globes has been watered down to a one-hour NBC News special, the Peacock is angling to hold onto as much of the $20 million in revenue it stood to pocket from advertisers. While some spenders may still want their spots to be presented during the "news conference," others will have their investment (approximately $450,000 per 30-second commercial) refunded to them. "We're working with each client on a case-by-case basis," an NBC rep tells TV Week, "to come up with the best solution for everyone involved."Advertisers who elect not to run their spots during Sunday's news conference will get first dibs on the 2009 Globes.In our Strike Watch blog:• Grey's Star: Producers "Need to Have a Heart"• Golden Globes Officially Whittled Down to a One-hour Press Conference
Now that coverage of the
Golden Globes has been watered down to a
one-hour NBC News special, the Peacock is angling to hold onto as much of the $20 million in revenue it stood to pocket from advertisers. While some spenders may still want their spots to be presented during the "news conference," others will have their investment (approximately $450,000 per 30-second commercial) refunded to them. "We're working with each client on a case-by-case basis," an NBC rep tells
TV Week, "to come up with the best solution for everyone involved."
Advertisers who elect not to run their spots during Sunday's news conference will get first dibs on the 2009 Globes.
In our Strike Watch blog:
"
Grey's Star: Producers "Need to Have a Heart"
"
Golden Globes Officially Whittled Down to a One-hour Press Conference