MC Hammer MC Hammer

Is it 1990 again? First, MC Hammer gets a coveted Super Bowl commercial, and now he has his own show.

The rapper, his wife, Stephanie, and their seven children will be featured in a new A&E reality series, the network announced. The title, of course, is Hammertime.

"MC Hammer is an iconic figure in American pop culture but many people only know him for his music and fashion sense. Now A&E takes an unprecedented look behind his larger-than-life personality and into his life as a devoted husband, father and business entrepreneur," said Robert Sharenow, Senior Vice President, Nonfiction and Alternative Programming, A&E.

Capturing the "intimate, funny and genuine moments" between the large clan, Hammertime is currently in production and will unspool over 11 half-hour episodes later this year.

Hammer is the latest hip-hop-per to bring his brood to the small screen, following in the footsteps of Snoop Dogg (Snoop Dogg's Father Hood), Coolio (Cookin' with Coolio) and Run DMC (Run's House).