Catch Every Bloom: How to Watch the 2025 Rose Bowl Parade

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We'll say it — there's no better way to kick off the new year than with a celebration that's bursting with color and creativity. The Rose Bowl Parade, or the Tournament of Roses Parade if we're being fancy, is a beloved New Year's Day tradition that transforms Pasadena, California, into a floral wonderland. Think flower-covered floats, lively marching bands, and horses so decorated they probably have their own stylists. It's time to learn how to watch the Rose Bowl Parade in 2025.

This spectacle has been ringing in the new year for over 130 years. Each float is a masterpiece in itself, decked out entirely in flowers and other natural materials like seeds and bark. And, we mean it when was say natural materials. You won't see any fake flora at the Rose Bowl Parade. Add to that the music of top-notch marching bands and some seriously majestic equestrian units, and you've got yourself a parade worth setting your alarm for, even after a late-night NYE celebration.

Happening bright and early on Jan. 1, 2025, at 8 a.m. PT, this year's Rose Parade presented by Honda promises to be as grand as ever. Starting at the corner of Green Street and Orange Grove Boulevard and winding its way to Villa Street, it's the kind of event that makes you forget about New Year's resolutions for a moment and just soak in the fun. 

Can't make it to Pasadena? All you need is access to NBC, ABC, Hallmark Channel, or other local channels. No cable? No worries — we'll tell you exactly how to watch it live, even if you did cut the cord.

How to Watch the Rose Bowl Parade on Hulu + Live TV

Hulu + Live TV is a fantastic choice for catching the Rose Bowl Parade live. This service combines Hulu's extensive on-demand library with over 95 live TV channels, including NBC, ABC, and Hallmark Channel, giving you access to the parade and so much more. Plus, it comes with Disney+ and ESPN+ as part of the package, making it a complete entertainment hub. Plans start at $83/month, offering great value for both live TV enthusiasts and streaming fans alike.

How to Watch the Rose Bowl Parade on DIRECTV STREAM

DIRECTV STREAM is another great option for watching the Rose Bowl Parade live. With the Entertainment Pack, its most affordable tier, you'll get access to over 90 channels, including NBC, ABC, and Hallmark Channel — perfect for streaming the parade and plenty more. The plan includes unlimited DVR and the ability to stream on unlimited devices, making it a flexible choice for families or households with multiple viewers. Pricing starts at around $85 for the first two months, then increases to about $100/month afterward, though exact costs may vary by location, so be sure to double-check for your area.

How to Watch the Rose Bowl Parade on Fubo

Here's another solid choice to consider: Fubo. With its Essential plan, you'll get access to NBC, ABC, and Hallmark Channel, ensuring you don't miss a moment of the parade's floral festivities. The plan starts at $45 for the first month, then increases to $80/month, offering 200+ channels, unlimited DVR, and the ability to stream on up to 10 screens simultaneously. It's a versatile option for households with multiple viewers or anyone looking for a broad selection of channels.

How to Watch the Rose Bowl Parade on Sling TV

Sling TV's Blue Plan has both NBC and ABC, but does not have access to Hallmark Channel. But, if you want an affordable way to get watching, the Blue Plan is a great way to watch. Prices vary from place to place, but the Blue Plan typically costs around $45/month, and right now, the first month is half off. Simply verify the price in your location below.

How to Watch the Rose Bowl Parade with a VPN

If you're excited to watch the Rose Bowl Parade but find yourself unable to access some of the streaming services mentioned above in your region, a VPN can be the perfect solution. A trusted VPN like ExpressVPN or Private Internet Access allows you to bypass geographical restrictions, giving you seamless access to your preferred platform. These VPNs are designed for smooth streaming, with ExpressVPN offering competitive deals on annual plans and Private Internet Access starting as low as $2/month. With a quick setup and secure connection, you'll be all set to enjoy every float, marching band, and equestrian unit from wherever you are.

• Sign up for ExpressVPN
• Sign up for Private Internet Access

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