The 10-episode reality show, slated to premiere in the fall, will give seven celebrities the opportunity to open a West Hollywood eatery. The cast — which includes Montag, Staub, former Bachelor Jake Pavelka, musicians DJ Paul and Juicy "J", Eliot Spitzer's former call girl Ashley Dupre and Sopranos actor Vincent Pastore — will complete various tasks, such as creating a menu and renovating the location.
Successful restaurateurs Mike Malin (aka "Mike Boogie" of Big Brother fame) and Lonnie Moore will judge and pick the winner based on work ethic. The winner will get a partnership stake in the restaurant.
Will you tune in? Or ever eat at their restaurant?