Julian McMahon and Dylan Walsh by Michael Becker/FX
's Christian Troy and Sean McNamara are giving new meaning to the word "shallow" as part of their move to Beverly Hills. As of today, TV's favorite plastic surgeons can be seen in hologram-like form by anyone visiting the Hollywood & Highland Center in Hollywood, California. The video presentation is part of a promotion for the FX series' Oct. 30 Season 5 premiere. FX hired viZoo, a Denmark-based company that develops new media with an "edge," to produce content showing Drs. Troy and McNamara taking bandages off a fussy patient. "We're turning a 2-D image into '3-D' imagery," explains viZoo's technical director. "It's an illusion. We've had [instances] where people walk by and then come back to get a second look." Why select Hollywood & Highland when the surgeons' (fictional) practice actually will be located 5 miles west, on trendy Rodeo Drive? "Hollywood and Highland is a little bit like Times Square," explains Stephanie Gibbons, FX's executive vice president of marketing. "It seems like the right place for it."
devotees visiting the Hollywood hologram may experience "double vision" on Oct. 25 from 6:30 pm to 8:30 pm/PT when series leads Dylan Walsh and Julian McMahon do an in-person meet-and-greet with fans.
- Reporting by Michael Maloney