How Much Does Apple TV Cost? Your Complete 2025 Pricing Guide

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Apple TV (previously Apple TV+) is no longer just the new kid on the streaming block — it's now one of the most reliable destinations for prestige programming. Apple's strategy of favoring quality over quantity has paid off, with a library stacked with award-winning originals. If you've been holding out on subscribing, now might be the perfect time to dive in: Severance Season 2 just won a couple of Emmys, and Ted Lasso is making a surprise return with a fourth season (yes, even after we thought it was done). In short, Apple TV is having a moment.

But while some services are pushing their prices past the comfort zone, how much does Apple TV actually cost in 2025?

How Much Does Apple TV Cost?

Sadly, Apple TV just raised its price up from what is was at $9.99/month, currently costing users $12.99/month as of 2025. The previous price of $9.99/month held steady since its increase in October 2023, so it is a bummer to see it being bumped by $3. You can subscribe directly through the Apple TV app or website.

If you're looking to make the most of your Apple subscriptions, consider Apple One — a bundle that combines Apple TV with other Apple services at a discounted rate.

Here are the Apple One plans in 2025:

• Individual Plan – $19.95/month
  Includes Apple TV, Apple Music, Apple Arcade, and 50GB of iCloud+ storage.
  Saves you about $9/month.

• Family Plan – $25.95/month
  Includes the same services as the Individual Plan but with 200GB of iCloud+ storage and sharing for up to six people.
  Saves you about $11/month.

• Premier Plan – $37.95/month
  Adds Apple News+ and Apple Fitness+, with a whopping 2TB of iCloud+ storage and sharing across six users.
  Saves you about $29/month.

Students can also score a deal — the Apple Music Student Plan is available for $5.99/month and includes Apple TV at no additional cost. The only catch? You have to reverify your student status annually.

Apple TV Free Trials

Apple TV still offers a seven-day free trial for new subscribers, which is perfect if you want to see if the platform's originals match the hype (spoiler: they do). You can access the free trial directly through the Apple TV website or via Prime Video Channels. Because, yes, you can do that.

Bought a new Apple product? You're eligible for a three-month free trial of Apple TV, as long as you activate the offer within 90 days of setting up your new device. This applies to new purchases of iPhones, iPads, Macs, and other eligible Apple devices.

Can I Bundle My Apple TV Subscription?

Absolutely. While you won't find Apple TV bundled with other streamers like you would with the Disney Bundle, Apple One is Apple's answer to bundling, and it's a solid one. You can combine Apple TV with services like Apple Music, iCloud+, and more, which streamlines your digital life and saves you money in the process.

Apple TV Price Comparison

Compared to competitors, Apple TV is a standout for streamers who want premium, ad-free content:

While other platforms offer more content, Apple TV focuses on award-winning exclusives and that strategy is clearly working.

How Can I Sign Up for Apple TV?

Signing up for Apple TV is seamless if you're already in the Apple ecosystem. On iPhones and iPads, just head to the preloaded Apple TV app, tap the subscription prompt, and follow the steps.

Not using an Apple device? No problem. Apple TV is compatible with smart TVs, Roku, Amazon Fire TV, PlayStation, Xbox, and most major streaming devices. You can also stream directly via browser.

Once you're in, the Apple TV interface is clean, simple, and geared toward showcasing its best originals front and center.

Our Final Take

In a sea of streamers fighting for your monthly dollars, Apple TV continues to prove that they really have some of the best series on any streaming serviice. With a carefully curated lineup of shows and movies, competitive pricing, and a growing collection of Emmy and Oscar wins, it's clear Apple's streaming service has staying power.

At $12.99/month for ad-free, high-quality content, the price is creeping up alongside other premium streamers these days, but the app still feels incredibly worth it. Whether you're tuning in for Severance, Ted Lasso, or the next hidden gem, Apple TV is a service worth having on your radar, and maybe even on your home screen.

How to Cancel Apple TV

Don't want to keep your subscription going? You can cancel at any time — no cancellation fees, no fuss.

Here's how:

1. On iPhone or iPad:
   Go to Settings > Your Name > Subscriptions. Tap Apple TV and hit Cancel Subscription.

2. On a Mac:
   Open the App Store > click your name at the bottom left > choose Account Settings. Under Subscriptions, click Manage, then Cancel Apple TV.

3. On other devices or browsers:
   Visit tv.apple.com, sign in, and navigate to Settings > Subscriptions to manage your plan.

Your access will remain active until the end of your current billing cycle, so you can finish that final season before saying goodbye.

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