Introducing Amazon's First Full-Color Kindle: Buy the Kindle Colorsoft Today

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Ready for a splash of tech magic? The all-new Kindle Colorsoft is now available at $280 on Amazon. 

If you've been waiting for the Kindle to step up its game, this is the moment. This is the first Kindle to feature a color display, the ultimate game-changer for reading. Think comic books, photo books, or any title where images are key — suddenly, your favorite pages are alive in a way we've never seen from an e-reader.

The new 7-inch Colorsoft screen isn't just a fun gimmick. It's designed to be easy on the eyes, offering a high-contrast, paper-like feel that enhances both images and text. And with the ability to highlight your pages in vibrant shades of yellow, blue, pink, and orange, you're not just reading — you're curating your own immersive experience. Plus, with its anti-glare surface and auto-adjusting front light, this Kindle adapts whether you're soaking up the sun or curled up for some late-night reading. 

Amazon has also packed in some serious longevity with this one. A single charge can last up to eight weeks, and if that's not impressive enough, you can also charge wirelessly with a dock (sold separately). And of course, this new Kindle is waterproof, so if you're the type who likes to read by the pool or in the bath — no worries. Your stories are safe, even when splishin' and splashin'.

And in true Kindle fashion, you'll have access to a mind-blowing library. With 32 GB of storage and the Kindle Store's over 15 million titles, you'll never be without something to read. If you're a binge reader, adding Kindle Unlimited opens up a buffet of best-sellers, so you can dive into as many books as you want. 

And, this isn't a tablet, either, so no social media, no notifications, just pure, uninterrupted reading.

Oh, and if you're curious, Amazon has also quietly rolled out preorders for a few more devices: the Kindle Scribe (dropping Dec. 4 for $400), the new Kindle Paperwhite (from $160, available now), the regular Kindle ($110, also available now), and the Kindle Paperwhite Kids ($180, available now). 

So whether you're going for the full-color experience or sticking with the classics, Amazon's got your reading needs covered. Get the new Kindle Colorsoft now for just $280 below.

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