Amazon Fire TV Cube Review 2025: Is It Still Worth It?

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Remember when the first Amazon Fire TV Cube launched back in 2018? It was a bold little box, trying to be part streamer, part smart speaker, and totally the future. Fast-forward to 2025, and the cube is smarter than ever. With the newest model now boasting AI-powered Fire TV Search, hands-free Alexa, 4K Ultra HD, and next-gen Wi-Fi 6E, the Fire TV Cube feels less like a streaming device and more like your entertainment command center. This Amazon Fire TV Cube review covers what's new, what's different, and why it might just become your favorite piece of tech in the house.

What Is the Amazon Fire TV Cube?

Let's be clear — the Fire TV Cube isn't your typical streaming device. It's Amazon's higher-end media player that combines streaming, voice control, and smart home features in one compact box. The 2025 model now includes an octa-core processor, making it noticeably faster than before and more powerful than the Fire TV Stick 4K Max.

It comes with 16GB of storage for apps and games, responsive voice controls thanks to far-field microphones, and full support for 4K Ultra HD, Dolby Vision, HDR, and Dolby Atmos. You can also switch between streaming services, live TV, and even your gaming console using voice commands — no remote required.

How Much Is the Amazon Fire TV Cube?

The latest Fire TV Cube usually retails for $139.99, but we do see it go on sale from time to time. Recently, we've seen it priced at $99.99.

You can snag it from Amazon directly, or at stores like Best Buy and Target. Wherever you go, keep your eyes peeled for sales — this is one device you might not need to pay full price for.

Amazon Fire TV Cube Features

Setup

No PhD in cable management required. Just plug the Fire TV Cube into a wall outlet and your TV (note: you'll need to provide your own HDMI cable), position it at least a foot from your speakers, and follow the on-screen prompts. You'll be connected to Wi-Fi, logged into your streaming accounts, and watching The Boys on Prime Video or The Real Housewives of Salt Lake City on Peacock before you can say "Alexa, play the next episode."

Design

Unlike the Fire TV Stick that hides in your HDMI port like a shy wallflower, the Cube is meant to be seen. It's stylish, but also a bit chunkier, with a smooth, glossy finish and buttons on top for volume and mic control. Ports? You've got 'em — HDMI, Micro USB, IR, and more.

Remote

The Alexa Voice Remote is as solid as ever — complete with the classic nav ring, media controls, volume buttons, and shortcuts to apps like Prime Video and Hulu. And yes, it still comes with two AAA batteries, because Amazon's nothing if not consistent. Don't want to use the remote? No worries. Just use your voice.

Voice Control

This is where the Cube flexes. With far-field mics and a built-in speaker, you can talk to Alexa from across the room — even when the TV's off. Want to find "that movie with the car chases and explosions"? Try, "Alexa, show me action movies with car chases." The AI-powered Fire TV Search can parse plot lines, actors, and even iconic quotes.

Streaming Quality

It supports 4K Ultra HD along with Dolby Vision, HDR, and Dolby Atmos, which means you can expect solid picture and audio quality — especially if you've got a compatible TV and reliable internet connection.

Amazon Fire TV Cube vs. Other Streaming Devices

Fire TV Cube vs. Fire TV Stick 4K (2025)

Here's the thing: the Fire TV Stick 4K is a reliable ride-or-die in the streaming world. It's small, it's fast, it knows all your favorite apps, and it doesn't ask for much in return. Plug it in, press a button, and boom — Disney+, Hulu, the works. The 2025 model even got a little glow-up: AI-powered search, Wi-Fi 6, and Dolby Vision and Atmos, all packed into something that looks like a USB stick with dreams.

But then there's the Fire TV Cube — and it's not here to play nice. It's twice as powerful, doesn't need a remote to listen to you, and can control your cable box, game console, and possibly your entire evening. You say, "Alexa, show me action movies with car chases," and it actually understands you — no remote, no scrolling, no guesswork.

Yes, it's more expensive. Yes, it's bigger. But if you want speed, hands-free everything, and the ability to flip between apps and inputs like a tech-savvy wizard, the Cube is worth the upgrade. The Stick is great. The Cube is extra. 

Fire TV Cube vs. Roku Ultra (2024)

Enter the Roku Ultra: the non-Amazon option that's here to remind you that not everything has to have Alexa built in. The Roku Ultra is snappy, supports 4K HDR10+, Dolby Vision, and Dolby Atmos, and comes with a remote that has backlit buttons, built-in voice control, and — here's the kicker — it's rechargeable. No more digging for AAA batteries during season finales.

Also? You can say "Hey Roku" across the room and it'll listen, which is nice. And if you lose your remote (which you will), you can make it beep until it cries for help. The Cube doesn't do that — it just assumes you've got your life together.

Still, the Roku Ultra doesn't have Alexa built in, can't control smart home devices the same way, and doesn't double as a speaker. It's more of a pure streamer with bells and whistles. The Fire TV Cube? It's like a smart home butler who also happens to cue up The Bear in 4K and tell you the weather.

Roku Ultra is usually $99.99, currently $79.99, so it's priced close to the Cube when it's on sale. Bottom line? If you want something simple and fast that plays nice with multiple ecosystems, Roku's great. But if you're deep in Amazon's world and want a device that does more than just stream, the Cube earns its space on your shelf.

Our Final Take

If you're looking for a streaming device that also handles smart home controls and voice commands, the Amazon Fire TV Cube offers a combination of features that set it apart. It's responsive, capable, and built to manage multiple inputs — whether you're switching between apps, controlling devices with Alexa, or just simplifying your setup.

It does cost more than a standard streaming stick or smart speaker, but it also combines the functions of both. For users who already rely on Alexa or want an all-in-one media hub, it could be a practical addition.

In short, the 2025 Fire TV Cube continues to be one of Amazon's more advanced streaming options.

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