"The VMAs. One day a year when MTV pretends to still care about music. I'm drawing a line in the sand. F--- you, VMAs," the Maroon 5 frontman tweeted.
The network also took to Twitter to respond.
".@adamlevine Soooo you'll be tuning in at 9/8c tomorrow right? (BTW, bonus points if you TwitPic your 2004 Moonman!)," the tweet said Saturday. Levine and his band won Best New Artist that year.
Levine, who's a mentor on NBC's The Voice, has no second thoughts about lashing out. He later tweeted this surrebuttal, "Still waiting to have my 'Jerry Maguire mission statement moment of deep regret. Not happening. Phew!"
The VMAs air Sunday at 9/8 on MTV.