With charm and humanity, WHAT'S "ORGANIC" ABOUT ORGANIC? leads viewers to examine how organic farming has evolved from a grassroots movement into a multi-billion dollar international industry. Through the stories of farmers who steward land from Harlem to the foothills of the Rockies, from upstate New York to Florida, the film reveals what's at stake in creating and maintaining meaningful standards for organic production to protect citizen interests, to heal the environment, and to maintain the livelihoods of family farmers.
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