Hollywood superstar Rex Allerton (David Niven) is invited to be the 'prize' of a lottery draw, and bites off more than he can chew. After the fame and women become too much to handle, Rex decides to seek solace in a small Italian village. However, he is soon being auctioned off to a swarm of admirers, and jokes that he will 'marry' the contenstant who wins his affections...
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