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Mary is a reporter, and for Christmas, she is tasked with writing an article about the classic Christmas toy, Mistle Toad, which is celebrating its anniversary. She is hesitant about the assignment because the manufacturer is a major advertiser on the channel, and she values her journalistic independence. However, she is promised full integrity to write the story as she sees fit. Upon arriving in the small town with the factory, she meets the son of the company's owner, Blake. He is reluctant to participate in an interview because he feels that his father's commercial approach is a bit too much. Mary has to struggle to get a good story, which also involves spending time with Blake.
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