MTV's jump from television production to movie-film production garnered the ability to produce and release content that could potentially be rated for a more mature audience without complying with television censors and regulations. In the lead-up to the R-Rated Jackass: The Movie, MTV aired three television specials to promote the upcoming film. The first of the three specials was titled "Too Hot For MTV" - featuring stunts and clips from the series that never made the final cut.