Alice Kendall is the darling of her social set, the sons and daughters of millionaires. Alice marries Fred Garlan, then tries to coax him to buy her a sable coat like all her friends are sporting--while Fred is busily trying to borrow enough money to keep his business afloat. This marriage business certainly isn't working out like living-with-Mom, and Alice just doesn't know how she can be seen if she isn't wearing a new sable coat. But help lurks just around the corner in the form of a sleazeball named Morrell, a stockbroker and bachelor who enjoys the benefits of married life by making sable coats available to little brides who are in dire need of them and whose husbands can't meet their needs--nut the wives can meet Morrell's needs. Fred is soon asking lots of snooping questions of his new bride, such as where she got the new coat--he doubts that she caught and skinned a sable in their backyard.