When J. Smythe opens a fashionable women's shop in the little town of Santa Boobara, Jackie Cameron takes over her father's establishment across the street and converts it into an up-to-date haberdashery. Smythe, having fallen for Jackie, gives her preference over all his other customers and persuades her to buy a dress already promised to Evelina Skinner, daughter of the town's richest and meanest man. Two kidnappers, shadowing Evelina, mistake Jackie for her and hold Jackie for ransom. Smythe, learning of Jackie's disappearance and seeing the men enter the Skinner residence, follows them to their cabin and rescues Jackie. They force the kidnappers, who have robbed Skinner, to the sheriff's office, collect Skinner's reward, and decide to enter into a lifetime partnership.
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