Juha is the sales manager of a refrigerator company and his perfect-looking family and glittering array of modern kitchen appliances have just been featured in a magazine article, but in reality he is a womanising chauvinist more at home on the road than with his family. This side of Juha is well-known to his colleagues in the company's advertising department. On one of his business trips, Juha picks up a good-looking hitch-hiker Maria, resulting in some of the most daring sex scenes seen in Finnish cinema until that time.
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