Signed on to be the Grateful Dead's manager after seeing them perform, under the name the Worlocks, at one of Ken Kesey's Acid Tests in San Francisco
Quote: "The Grateful Dead's form, style and sound of music developed over this [issue of Bob Weir's guitar skills]․ And what it did was, it made Jerry [Garcia] comp a lot of rhythm ․․․ It developed into this Grateful Dead that everybody loves․"
Best known as the manager of the rock band the Grateful Dead from 1965 to 1985
Was responsible for booking the Grateful Dead at major events like Woodstock and the Monterey Pop Festival
Co-wrote the biography "Living with the Dead" with David Daulton in 2001