CBS Eyes Big Changes this Fall
For a network that preaches stability, CBS is giving its schedule an eye-popping shake-up, adding seven new shows and moving established hits The King of Queens and JAG to new nights. Not surprisingly, CBS Chairman and CEO Leslie Moonves downplays the risk of audience confusion the moves may cause. "Viewers have a hard time keeping up no matter what you do there's already a lot of confusion," he says. "But when some of the shows you move are already appointment viewing, their fans will move with them."
Still, the network will have to maneuver a tough road next fall, especially given that five of its new shows are dramas, two of which will face off against some of the most popular shows on primetime. Look for CBS to have more success with its two new comedies, Two and a Half Men and The Stones, both of which will follow