The channel, called JASH, was unveiled at the SXSW festival in Austin, Texas Sunday, where Cera and Silverman, as well as other founding members Tim Heidecker, Eric Wareheim and Reggie Watts hosted a BBQ brunch.
JASH will offer financing, editing facilities and other resources for comedians. Check out the channel's "Epic Intro Video" below:
A second video is reportedly set to debut on April 8. Will you check out the new channel?