Pop goes the network!

Brad Schwartz, president of entertainment and media at Pop TV, explained that the former TVGN (TV Guide Network) has been transformed from "a channel that told you to go to other channels" into an "entertainment destination" at the Television Critics Association's winter TV previews Friday.

TVGN changing name to Pop

Part of that strategy is to own the pop-culture territory of fandom, which naturally led to the series Rock This Boat: New Kids on the Block, which premieres with back-to-back episodes on Wednesday, Jan. 14 at 8/7c, the same day the network unveils its new identity.On Rock This Boat, die-hard NKOTB devotees board the boy band's annual fan cruise for several days. The fandom on the high seas will air over nine episodes. Check out a sneak peek of the show below:

Also premiering on Jan. 14 is The Story Behind, which goes behind the scenes of TV's most iconic shows, on Wednesdays at 8:30/7:30c. Everybody Loves Raymond is the focus of the first episode, leading into deeper looks at Beverly Hills, 90210, ER, Home Improvement and other favorites.

Check out the rest of Pop's programming lineup:

Schitt's CreekThe network's first original scripted project premieres Wednesday, Feb. 11 at 10/9c and stars Eugene Levy, Catherine O'Hara, Daniel Levy and Annie Murphy as a formerly wealthy family that find themselves broke. Chris Elliott also co-stars. Check out a sneak peek here.

Blurred Lines: Alan Thicke's Unusually Thicke is not your average reality show

Queens of Drama Sharpen your claws! Catfights are coming to Pop. In this new docu-series, a group of former daytime and prime-time soap stars attempt to produce a new series in which they can revive their careers. The cast includes Vanessa Marcil, Donna Mills, Lindsay Hartley, Crystal Hunt, Chrystee Pharris and Hunter Tylo.

Unusually ThickeNew episodes of the Alan Thicke family reality-comedy will return this spring and has already been renewed for a 14-episode second season.

Big Brother: After Dark The fan after-show returns this summer for 13 straight weeks of live television feeds and unfortunate foot-in-mouth action.

PopSugar Now/ Live with ET Pop will continue its red carpet presence with PopSugar's daily show that covers the award show season, including the winners, after-parties and most of all, fashion. Live with ET will focus on the red carpet at the Grammys and the Oscars.

Get a sneak peek at Eugene Levy's new series Schitt's Creek

Sing It On This docu-series version of Pitch Perfect examines the world of college a cappella groups across the U.S. and will premiere later this year.

Four fan projects Pop is also putting four additional series in development that celebrate the world of fandom. The new series include: Losing It (based on the Yahoo series), in which celebrities relate how they lost their virginity; The Elvis Duran Project, about one of the most listened-to syndicated radio personalities; Celebrity Inc., which pairs a celebrity with an inventor to demonstrate the power of a celebrity endorsement; and Worst Ever, in which stars relate their most embarrassing stories.

(Full disclosure: TVGuide.com is owned by CBS, one of the parent companies of Pop.)