POP POP

TVGN (TV Guide Network) has rebranded itself as POP.

"POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base," Leslie Moonves, President and CEO of CBS Corporation, and Jon Feltheimer, CEO of Lionsgate, said in a statement.

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Added President, Entertainment and Media, POP, Brad Schwartz, "A strong brand differentiates a network from its peers. The inspiration for POP is simple — When something stands out from the rest, it pops. It's what everyone is talking about. It's an exceptional talent. It's a one-of-a-kind maverick. When something is so good that it earns a culture of fandom, that's POP — and that's what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience."

POP plans to expand upon it's existing lineup of original series that includes Rock This Boat: New Kids on  the Block andThe Story Behind. The network will launch in early 2015.

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