ABC Family and Seventeen magazine are joining forces to fight online bullying in an upcoming campaign called Delete Digital Drama.
In our first look of a photo shoot for the campaign, some of the network's biggest stars, including Pretty Little Liars' Shay Mitchell and Tyler Blackburn, Secret Life of the American Teenager's Shailene Woodley and Daren Kagasoff and Nine Lives of Chloe King's Skyler Samuels and Grey Damon, sport matching T-shirts that bear the word "Delete." The spread will appear in Seventeen's August issue.
The program, which aims to end cyber-bullying, kicks off July 5 with promos airing on ABC Family. The same day, Seventeen's August issue with the spread will be available on stands. The article includes accounts from readers and ABC Family talent of their own bullying experiences. See ABCFamily.com and Seventeen.com for more details, including exclusive behind-the-scenes footage from the photo shoot and from the network's upcoming original movie Cyberbully (July 17, 8/7c) starring Emily Osment.
Watch a clip with the celebs talking about their involvement in the initiative: