After axing its short-lived serial...
After axing its short-lived serial
Rituals in 1985, it seemed that Fox was out of the soap game for good. Now comes news that Twentieth Television will bring Latin America's telenovela style of limited-run sudsers to U.S. viewers in the form of a syndicated English-language franchise entitled
Desire. They'll start off with three 65-episode telenovelas, spanning 13 weeks each. These sudsy remakes of shows from Cuba, Colombia and elsewhere will be "Americanized without destroying the integrity of the story," Twentieth chief
Bob Cook tells
The Associated Press.
Desire is expected to air in afternoon or late night time slots on Fox's stations, which represent 45 percent of the nation's TV markets. As far as ideas to revitalize American soaps go, this one sounds
muy caliente!
