, former headwriter of Another World
and past director of daytime
at NBC and ABC, is penning a new soap — on the Internet. She has created an interactive
one-minute soap titled 4o'clock4play
for 4anything.com. "It's time to find ways of
telling stories in a different way," says Swajeski. "I think the audience no longer wants to
just watch, they want to get involved. It's an on-going soap with all the traditional elements
of love and romance, and everyone can take something away from the show that's more than just
The show follows the lives of four characters in the virtual town Harbor's Edge, two
of whom meet when they are sold the same apartment. "One character, Destiny Blair, she's sort
of the Erica Kane of the digital age," explains Swajeski. "She's really unpredictable, wild,
a lot of fun to watch, outrageous. And everybody is in love with somebody else."
Site users will not only be able watch and discuss the show, but they can experience what
the characters are doing after the broadcast. "We're going to have
makeovers, hot fashion tips and fortune tellers. They'll learn how to get these things after
the show," explains Swajeski.
4o'clock4play will transmit daily at 4 p.m. in each time zone. "We think it's
a good reward for people at work who are at their desks at that time; just get a little fix
of soap, romance and fun," she says. "We're looking at it as a good way to mingle reality
concepts and well as fictional." The show goes live Oct. 4.