Laurence Lau by Steve Fenn/ABC
Lau of Attraction: Former All My Children idol Laurence Lau (who can forget Greg and Jenny?) joins As the World Turns Aug. 18 as Brian Wheatley, who'll run Oakdale's new foundation for sick kids. Cougar alert: Look for granny Lucinda to get the hots for him.

Beth in Show: Beth Maitland, the incandescent actress who brought The Young and the Restless its very first acting Emmy (back in 1985), returns to the soap Aug. 13. Her character, Traci Abbott, shows up at a Jabot board meeting where they're choosing the next CEO. Her ex-hubby Brad wants the job but doesn't get it.

The Billy Club: Billy Miller, brilliant but way too evil to stay in AMC's Pine Valley as psycho Richie Novak, will be the new Billy Abbott on Y&R. The character's previous portrayers include Ryan Brown and Emmy winner David Tom. - Michael Logan