February 26, 2015: The day the Internet proved how weird it is.
An innocuous Tumblr post posed the question: Is this dress white and gold or blue and black?
Almost immediately, widespread hysteria spread as people shared what they saw and, as I personally did, questioned everything they thought they knew in life. Even celebs got in the action: Taylor Swift is Team Blue and Black; Kim Kardashian, White and Gold.
So what's the real color scheme? Blue and black! If you're still confused, Wired explains why people see it differently.
According to NBC News, Birmingham, England-based Roman Originals began selling the dress in November of 2014. Creative manager Ian Johnson says it was a "good seller," averaging about a hundred a week. Naturally, that rate has been blown through the roof with the 300 dresses in stock sold out.
"We're vastly over where we'd be normally," Johnson said. "This is looking like a good Black Friday." Jonson added, "This is 100 percent not a marketing campaign by us; it came by complete surprise."
So now the big question remains: Will they manufacture a gold and white version? "We're currently looking into it," he said.
TODAY'S VIDEO: Watch Juliette Lewis explain Secrets and Lies (in emojis!)