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NO WEIGH!

Hoping to convince us that eating its healthy sandwiches will keep our kids from answering to the name Porky, Subway unveiled a new ad campaign yesterday starring its, ahem, biggest diet success story, former spokesman Jared Fogle. Of course, now the company's Madison Avenue braintrust has to worry that we'll equate Subway with not only a loss of weight but also a loss of cool.

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Hoping to convince us that eating its healthy sandwiches will keep our kids from answering to the name Porky, Subway unveiled a new ad campaign yesterday starring its, ahem, biggest diet success story, former spokesman Jared Fogle. Of course, now the company's Madison Avenue braintrust has to worry that we'll equate Subway with not only a loss of weight but also a loss of cool.