Bodacious scream queen Elvira (aka Cassandra Peterson, who created the character 25 years ago) will seek an heir to her goth throne in a reality project being shopped around by producer Stuart Krasnow and American Idol's FremantleMedia North America. "The cast is going to be sleeping in coffins in a pretty scary place, and part of the production will be shot in Transylvania," says Krasnow.