Sean "Diddy" Combs Sean "Diddy" Combs

What happens when an awards-show host promises "anything can happen" and nothing does? You face the wrath of one A.C. Nielsen. Sunday's excruciating Video Music Awards averaged 8 million viewers, down a staggering 22 percent from last year and making it the lowest-rated ceremony since 1997. And Gwen Stefani thought she was the night's biggest loser. Hardly.