<i>True Blood</i> True Blood

True Blood's new season is off to a strong start.

The HBO vampire drama's Season 3 premiere on Sunday drew 5.1 million viewers, a 38 percent increase over the Season 2 debut and a 19 percent improvement over the Season 2 average. Including numbers for the Sunday night encore broadcast, the show drew a total of 6.4 million viewers.

Read our recap of the True Blood premiere