Tiger Woods Loses First Sponsorship

Tiger Woods has lost his sponsorship with global consulting firm Accenture Ltd. because the company feels the pro golfer is "no longer the right representative" following the "circumstances of the last two weeks," according to The Associated Press.

Accenture is the first sponsor to drop Woods following allegations of infidelity and his announcement to take an indefinite leave from golf to work on his marriage.

Tiger Woods taking a break from golf

The New York-based firm, which forged a relationship with Woods six years ago, boosted its image significantly with its "Go on, be a Tiger" campaign.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said in a statement released Sunday, adding that "it wishes only the best for Tiger Woods and his family."

Gillette, another Woods sponsor, said it currently is not airing advertisements featuring Woods for an unspecified time, but did not say they were terminating his endorsements.

Tiger Woods: I regret my "transgressions"

News of the dropped sponsorship comes after a number of women have claimed to have had relationships with the 33-year-old since his car accident Nov. 27. Woods publicly apologized for his "transgressions" on his Web site on Dec. 2. and also dropped out of the Chevron World Challenge golf tournament he was set to host, blaming injuries from the accident. He most recently took to his Web site to announce his "indefinite break" from golf.

Other sponsors — Nike and Electronic Arts, among them — are sticking with Woods for now. AT&T has said it's evaluating its relationship with the golfer.