Tag Heuer Gives Tiger Woods Ads a Time Out

Swiss watchmaker Tag Heuer is pulling placards of Tiger Woods from all Australian jewelry stores, but says the move is not connected to recent events, The Sydney Morning-Herald reported.

Woods endorses the company's "Link" watch and helped design the "Professional Golf" model.

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"We change our campaigns probably four or five times per annum," Philip Richards, Tag Heuer general manager, told the Herald. He also attributed the move to the conclusion of the Australian Open golf tournament last Sunday, putting a temporary end to Tag Heuer's "golf focus."

Richards told the paper that Woods' endorsement deal with the company is still intact.

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Tag Heuer's decision to pull Woods' advertisements down under is the second such news this week. On Wednesday, news broke that Gatorade is dropping its Woods-branded drink, Tiger Focus. However, The Associated Press reported, the decision to pull the drink is also unrelated to the recent focus on Woods' personal life and pre-dated Woods' car accident Nov. 27.

Despite numerous endorsement deals with companies such as Nike, Gillette and Electronic Arts, Woods has not appeared in a single prime-time commercial since Nov. 29, according to Nielsen.