Heene Family Heene Family

The sheriff investigating the Balloon Boy incident said Sunday it was a "hoax" and a "publicity stunt" the boy's parents hoped to parlay into a reality TV show, and promised that charges would be presented to the local district attorney's office.

TVGuide.com Poll: 91 percent believe balloon drama was hoax

Sheriff Says Balloon Boy's Dad Will Be Charged

The Heenes were shopping with their three sons as Alderden held his news conference on the steps of the sheriff's station. Richard Heene said he's "seeking counsel," though it was unclear whether he meant hiring a lawyer.

"This thing has become so convoluted," Heene told The Associated Press as tears welled up in his eyes. He added that his wife was holding it together better than he was.

The event was a comic gift for Saturday Night Live's Weekend Update.

A small replica of the Jiffy Pop-looking balloon floated next to anchor Seth Meyers and tried to talk to him. "Get out of here, balloon ... because you're NOT news," Meyers yelled. Meyers softened when the balloon apologized and said it wasn't his fault: "I'm just a balloon."

VIDEO: Watch SNL's balloon boy gag