Turns out, Richard Hatch's ego is the size of a house.

The ex-Survivor champ has put his infamous Middletown, R.I., mansion on the market for a head-swelling $1.25 million — more than nine times what he paid for it in 1998. Granted, Hatch transformed the '50s-era pad into a sprawling 3,520-square-foot island retreat that now boasts six bedrooms, four bathrooms, a 12-person hot tub, an outdoor kitchen and a full "in-law" apartment (for Rudy, maybe?).

But the 41-year-old schemer seems to have forgotten that in the real estate game, it's all about location, location, location. "He's done a beautiful job remodeling, but unfortunately, he's surrounded by $225,000 to $500,000 homes," says one local broker. "It's probably worth every penny that he's asking, but not in that area."

Sounds like Hatch may be in need of a reality check. Not so, insists Century 21's Kol S. Naylor, who has the listing. "Newport County is a cache location," she argues. "And I think that potentially a lot of buyers would think that the notoriety of Mr. Hatch would add to the value." Or lower it.

To view Hatch's "estate," check out the May 25 issue of TV Guide magazine, on sale today.