Mary Tyler Moore by Steve Granitz/ WireImage.com Mary Tyler Moore by Steve Granitz/ WireImage.com

She can turn the world on with a smile, but can she turn more viewers on to a sophomore-season drama? Seven-time Emmy winner Mary Tyler Moore has been booked for a multi-episode arc on NBC's Lipstick Jungle, playing mom to Brooke Shields' Wendy.

Moore's alter ego, Joyce, is a retired high-powered executive who forces Wendy to question the ideal of "Having it all."

And then a clown named Chuckles dies and they attend the funeral together. - Matt Mitovich