Ian Somerhalder Ian Somerhalder

Ian Somerhalder isn't just a pretty face (or the brooding Damon Salvatore on The Vampire Diaries). He's also an active philanthropist.

Recently, he signed on to as the spokesperson for Cree's LED light bulbs, an energy-efficient, mercury-free bulb. Somerhalder invited TVGuide.com to go behind the scenes of his photo shoot for Cree, where he explained how fame has awarded him the opportunity to pursue his passions.

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