Duck Dynasty is growing into quite the dynasty indeed.
The A&E reality show grabbed 4.3 and 4.4 million viewers, respectively, for its new episodes at 10/9c and 10:30/9:30c. Even more impressive was the show's ratings in the adults ages 18-49 demographic: 1.9 and 2.0, respectively. In that demo, Duck Dynasty beat network series Nashville (1.8) and Chicago Fire (1.6), as well as cable hit American Horror Story: Asylum (1.8).
Duck Dynasty, which follows the Robertson family which amassed a fortune from the sale of their duck calls, premiered in March to 1.6 million viewers and a 0.8 rating.
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