TNT and JetBlue are taking "going green" to a new level with a new five-acre billboard for Dallas at the local Dallas/Fort Worth airport.
In the "living billboard," made up on mulch, sand, limestone, hay and other material according to AdAge, characters J.R. Ewing and Bobby Ewing welcoming the airline to Dallas can be seen by those flying in and out of the airport's JetBlue terminal. The ad is meant to both promote TNT's upcoming Dallas reboot, which premieres on June 13, as well as JetBlue's new route between Dallas and Boston.
Through July, JetBlue customers will be able to access special Dallas content on flights, including cast commentary and behind-the-scenes videos. Check out additional photos of the billboard here.