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CRUNCHING THE NUMBERS
CBS has released a study that is sure to ruffle the feathers of a certain Peacock network. In a report issued Monday at the Television Critics Assoc. press tour in Hollywood, Calif., CBS surveyed more than 1,000 top media buyers and planners and concluded that viewers aged 25-54 — not NBC's coveted 18-49 target demo — is the audience of choice for most advertisers.
CBS has released a study that is sure to ruffle the feathers of a certain Peacock network. In a report issued Monday at the Television Critics Assoc. press tour in Hollywood, Calif., CBS surveyed more than 1,000 top media buyers and planners and concluded that viewers aged 25-54 — not NBC's coveted 18-49 target demo — is the audience of choice for most advertisers.