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Here Are the Absolute Best Super Bowl Commercials of 2017

Check out the cream of this year's crop

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Kaitlin Thomas

On Sunday, Tom Brady and the New England Patriots will face off against Matt Ryan's Atlanta Falcons during Super Bowl LI. But for a great number of viewers across these United States of America, the real star of the game will be the commercials in between plays. However, as most commercials are now released online ahead of the big game, we've gone ahead and started a list of the best commercials we've seen so far. Check 'em out below.

Avocados from Mexico - "Secret Society"

Bigfoot is totally real and you know it.

Budweiser - "Born the Hard Way"

Although the pro-immigrant commercial was in the works prior to President Trump's inauguration, some may still choose to see it as a political response to his recent policies. Whether you do or don't, the ambitious origin story of Adolphus Busch is topical and a good reminder of the American Dream. Good job, Anheuser-Busch.

Audi - "Daughter"

Audi's Super Bowl ad, like Budweiser's, took a political slant this year. Sure, its seems weird for a car commercial to tackle something like equal pay for women, but hey, we're all for gender equality.

Mercedes-Benz - "Easy Driver"

The Coen Brothers + Peter Fonda in a nod to Easy Rider? Sure, why not?

Wendy's - "Cold Storage"

A sly dig at Wendy's' competitors, this ad marks the company's first Super Bowl commercial. It's pretty good, especially if you take it as a follow up to the sick burn the company's Twitter account delivered to a McDonald's fan in January.

Honda - "Yearbooks"

This year's Honda ad features celebrity yearbook photos urging viewers to follow their dreams.

LifeWTR - "Inspiration Drops"

We could all use a little inspiration in these dark times. Thanks, John Legend and LifeWTR.

Mr. Clean - "Cleaner of Your Dreams"

Sure, maybe it's a little uncomfortable, but it's also kind of funny.

Squarespace - "Calling JohnMalkovich.com"

It's entirely possible we only included this Squarespace ad because we were afraid an angry John Malkovich would call us and ask us why we didn't include it.

Kia - "Hero's Journey"

Do we still like Melissa McCarthy? If not, we can at least agree that we care about saving the environment.

Guardians of the Galaxy Vol. 2 trailer

Baby Groot is back, baby!

Skittles - "Romance"

Skittles continues to rule the zaniness game.

Airbnb - "We Accept"

Homestay marketplace Airbnb gets directly political with an ad that says "the world is more beautiful the more you accept" in response to the Trump administration's discriminatory agenda.

Bai - "Big Game Ad"

Watered-down juice brand Bai must have spent its ad budget for the year on this out-of-nowhere ad with Christopher Walken and Justin Timberlake.

84 Lumber - "The Journey"

Another overtly political ad -- this time from 84 Lumber, of all things -- shows a mother and daughter traveling from Mexico to America. It's quite striking. Fox censored the end of the commercial, which shows the immigrants crossing over a wall like the one President Trump wants to build across the border.

Feud: Bette and Joan

The first footage of Ryan Murphy's sure-to-be-campy series about Bette Davis and Joan Crawford aired immediately after Lady Gaga's halftime performance because FX knows its audience.

Baywatch


EVERYONE IS SO HOT.

Wix - "Big Game First Spot"

Jason Statham and Gal Gadot do their action star thing on a small scale for the website builder Wix.

Bud Light - "Ghost Spuds"

The Ghost of Spuds MacKenzie pays a lonely man a visit to teach him about friendship, It's A Wonderful Life style, in this funny spot.