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Despite the "it's so bad it's bad" buzz, E!'s The Anna Nicole Show lured enough masochists, er, viewers to make it the highest-rated series premiere in basic cable history. Sunday night's debut notched a preliminary 5.5 overnight rating — which also sets a new record for an E! show. By comparison, MTV's The Osbournes premiered in the spring with a 2.8 rating. Ms. Smith better enjoy the success while she can: We predict word-of-mouth will have a devastating impact on Anna Nicole next week.
Despite the "it's so bad it's bad" buzz, E!'s The Anna Nicole Show lured enough masochists, er, viewers to make it the highest-rated series premiere in basic cable history. Sunday night's debut notched a preliminary 5.5 overnight rating — which also sets a new record for an E! show. By comparison, MTV's The Osbournes premiered in the spring with a 2.8 rating. Ms. Smith better enjoy the success while she can: We predict word-of-mouth will have a devastating impact on Anna Nicole next week.