"Yes, people, I saw it too," Lost's co-creator and executive producer Damon Lindelof tweeted during the West Coast broadcast of the show. ":34 minutes until I cry myself to sleep."
Lindelof was referring to the large, bright red V logo and countdown clock plastered in the lower right-hand corner of the screen through the majority of Tuesday's episode of Lost — an episode with several dramatic moments and extensive use of subtitles. The marketing stunt was supposed to draw in viewers after V's four months off the air.
ESPN contributor Bill Simmons was also annoyed. "To the ABC exec who decided to put the V countdown clock on the bottom of the Lost screen... I hate you. Passionately," he tweeted.