Hey, fellow Travelers! We had a great week both in episode response and in the ratings. All of your hard work promoting the show paid off with a 23-percent ratings increase week-to-week in the 18-to-49 demo. So, a huge thank-you goes out to all the fans who continue to spread the good Traveler word! Please keep it up. The show gets even more fun, action-packed and emotional as we head into the last three episodes of the season.

Wow, "fun, action-packed and emotional?" Where have I heard those criteria for good entertainment before? Well, funny story. As you know from my earlier blog entries, I started out on the film side of this wild little town we call Hollywood. And in Hollywood, there's a special buzz term we use a lot when talking about the movie biz" "four-quadrant movie." But what exactly is a 4Q film? Well, there are about a dozen of them playing in your local cineplex right now. They dominate the summer movie season. They are films that appeal to all four of the major moviegoing demographics: male and female, old and young. Spider-Man, Pirates, and Knocked Up are just a few examples of movies that draw huge numbers by appealing to a wide audience.

But if so much time goes into creating and promoting four-quadrant movies, how come we so rarely hear about four-quadrant television? Sadly, from my experience, television seems to target a more fragmented audience. If you look at the networks, you see that they are constantly referred to by the one demographic to which they appeal. ABC is considered to have a female audience. Everyone talks about how old the CBS audience is, or how young the viewers are at Fox. NBC? Well, I think they used to be the closest thing to a four-quadrant television network. Now, people just tell jokes about them, even though they have some of the highest quality and most original network programming on the air.

So why then don't the networks make more of an effort to reach out beyond their labeled demographic? To be honest, I'm not entirely sure. But it would be a great case study for a business class. My guess would be that because of the volatility and risk involved in making TV shows, and the high rate of failure, networks want to stick to programming that they believe works for their audience. They would rather cater to the eyeballs they know, than spend money trying to attract the eyeballs they don't.... Does that make sense?

The result of this homogeneous programming mentality is that you will see a lot of clones of a network's bread-and-butter shows on the schedule. Think about the multiple CSIs on CBS, the Law & Orders on NBC, Grey's and the myriad of ensemble dramedies on ABC. Another result of this democentric programming, I think, is the rise of what I call the "I Network" - and I'm not referring to any proprietary technology owned by Steve Jobs. The I Network refers to those of us who do not want to see the same show played over and over again in a slightly different variation. The I Network is created by those of us who use our DVRs and computers to create a diverse slate of shows that we want to watch when we want to watch them. In my limited and humble opinion, the I Network is the way of the future.

So, why am I talking about four-quadrant television? And how does it relate to Traveler? Well, I have been inspired by the diversity of the fans who have given us feedback both here at the TVGuide.com blog and on the message boards at IMDB and the Traveler fan forum. We made Traveler as a four-quadrant show, and based on the response I've seen thus far from fans, I think we succeeded. Whether or not that is a good thing in television awaits to be seen.

Now, on to this week's episode, "The Trader." You guys got very excited about Will's re-entry into our story in "The Tells." In "The Trader," Will's story continues. You learn more about his training and his associates. In the meantime, we've reached a turning point in Jay and Tyler's story line. They have stopped running scared and come up with a plan of attack. This plan leads them back into the lion's den New York City, that is. The emotional payoffs in this next episode are many, including one of my all-time favorite scenes from the story, which involves Carlton Fog, played by the brilliant William Sadler. Our third story line is for all you Marlow fans out there. Viola Davis has brought such a sense of compassion to this character, and in "The Trader," you'll see her strength shine through as well. Lastly, for any fans of Invasion who are reading this, keep an eye on this week's guest star: Another "Dave" joins the team.

Hope this blog has offered some good food for thought and helped whet your appetite for another fun episode of summer TV. I'll see you guys down the road.

ABC's Traveler airs Wednesdays at 10 pm/ET.