Heidi Ewing and Rachel Grady talk about how branding and sponsorship isn't just throw away money, but rather survival money for female athletes. The Nine for IX film "Branded" premieres Aug. 27th on ESPN (8 p.m. ET).
FREAKONOMICS is the highly anticipated film version of the phenomenally bestselling book about incentives-based thinking by Steven Levitt and Stephen Dubner. Like the book, the film examines human behavior with provocative and sometimes hilarious case studies, bringing together a dream team of filmmakers responsible for some of the most acclaimed and entertaining documentaries in recent years: Academy Award winner Alex Gibney (Enron: The Smartest Guys in the Room, Casino Jack and the United States of Money), Academy Award nominees Rachel Grady and Heidi Ewing (Jesus Camp), Academy Award nominee Morgan Spurlock (Super Size Me), Eugene Jarecki (Why We Fight) and Seth Gordon (The King of Kong).
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Detroit was the birthplace of the middle class, an industrial utopia where anyone who worked hard enough could experience the "American dream." Today, Detroit is on the brink of bankruptcy. In the past 10 years this Midwestern icon has lost 25% of its population and 50% of its manufacturing jobs. City officials are in the midst of the most dramatic "downsizing" of an American city ever seen - demolishing thousands of homes, reconsolidating massive tracts of excess land, cutting basic services and encouraging Detroiters in marginal neighborhoods to move. Detroiters who have stuck with the city are at the breaking point. Artists and curious outsiders flock to the city in search of inspiration and opportunity. Racial tension, globalization, lack of innovation and greed has led to a moment of truth for Detroit. How the Motor City reboots itself will set the example for countless other post-industrial cities with similar fates. And today the entire country is watching to see if this storied metropolis has the courage, creativity and grit to reinvent itself -- instead of implode. Detropia is a cinematic tapestry that chronicles the lives of several Detroiters trying to survive the D and make sense of what is happening to their city. An owner of a blues bar, a young blogger, an auto union rep, a group of young artists, an opera impresario and a gang of illegal "scrappers" make up an unlikely chorus that illuminates the tale of both a city and a country in a soul-searching mood, desperate for a new identity.
As the focus of this sobering documentary, the decline of Detroit also reflects the nation's larger failure to keep up in a modern global economy.
The woes of Detroit are emblematic of the collapse of the U.S. manufacturing base. Detropia is a cinematic tapestry of a city and its people who refuse to leave the building, even as the flames are rising.
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