The Biz: The Weather Channel's Sunny Outlook
When the weather outside is frightful, viewers flock to The Weather Channel. But the cable network wants people to keep tuning in even when outdoor conditions aren't extreme, as well as hold on to viewers who log on to TWC's weather.com or other online sources for forecasts.
TWC will step up those efforts on March 31 when it launches From the Edge, a new weekly half-hour series built around the...
Thu, Feb 24, 2011