A reality-competition series in which two teams are challenged to launch a campaign and business plan for a specialty food concept to judges Joe Bastianich and Tim Love. First up: an ethnic comfort-food showdown. The contenders include Seattle chefs who want to adapt a popular Asian dish for American taste buds; and a would-be owners of a new falafel eatery in Portland, Ore.
Baked goods are featured. Included: a mother-and-daughter team from Brooklyn who want to open a quick-serve waffle-cone restaurant in Manhattan; and friends from New Jersey who came up with the idea of an upscale bread company.
Two specialized candy shops pitch their concepts: The Sticky Pig, which features gourmet chocolate treats made with bacon; and Sugar Knife, which boasts marshmallows and brittle with alcohol as a special ingredient.
Two entrepreneurial teams pitch their ideas for single-ingredient restaurant concepts in the Season 1 finale. Included: husband-and-wife caterers who want to open a brick-and-mortar eatery; and a rock-and-roll theme anchovy establishment.