Donald Trump by Virginia Sherwood/NBC Photo Donald Trump by Virginia Sherwood/NBC Photo

Advertisers are still paying integration fees as high as the $2 million per episode to be featured on The Apprentice, but this time around - with celebrities competing in tasks - Donald Trump and Mark Burnett for the first time are cutting NBC in on that haul. "The fact that Burnett is sharing the revenue with NBC is self-explanatory," a major media buyer tells the Reporter. "The show is not what it was. When The Apprentice was a top-10 show, Burnett held all the cards."

Task sponsors for the upcoming season include Kodak, Crocs, Dial Yogurt Body Wash (tasty!), Quiznos, QVC, Nederlander, Pedigree and Serta by Vera Wang.