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SYNERGY ALERT

Mickey Mouse is coming to the rescue of his struggling TV network. The Walt Disney Co. is planning to use its vast resources — movies, theme parks, retail stores, restaurants — to promote the heck out of ABC's new fall shows.

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TV GuideNews

Mickey Mouse is coming to the rescue of his struggling TV network. The Walt Disney Co. is planning to use its vast resources — movies, theme parks, retail stores, restaurants — to promote the heck out of ABC's new fall shows.